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12 Декабря, 2016

Коллекция INVU 2017. Презентация на Украине.

За свои неполные четыре года существования, команда Инвью достигла впечатляющих результатов. Это и не мудрено, ведь именно они многие годы двигали вверх по лестнице славы своего теперешнего конкурента бренд Polaroid. Более 10 000 точек продаж образовались по всему миру. Реализация на борту авиалайнеров и в Duty Free. В 2016 году было продано более 1,2 млн. штук очков Инвью. Более 40 человек, представляющих 9 национальных культур и со средним стажем работы 15 лет в данном направлении, составляют штат компании. Владельцы компании также являются сотрудниками, участвуя во всех процессах производства. Помимо штаб-квартиры в Цюрихе, открыты региональные офисы во Франции, Нидерландах, Италии и Чехии.

25 ноября 2016 года состоялась презентация коллекции солнцезащитных очков INVU предстоящего сезона. Она прошла в загородной резиденции Kidev в нескольких километрах от Киева. Здесь собрались украинские партнёры компании. Организаторы мероприятия Стандарт Оптик и ведущие менеджеры Swiss Eyewear Group из Чехии и Швейцарии торжественно презентовали коллекцию INVU 2017. В красивом и уютном зале, с вкусным чаем, кофе и шампанским, все присутствующие наслаждались праздничной атмосферой. Поверьте, что шоу-рум от красивых новинок INVU смотрелся просто великолепно.

Бренд INVU базируется на четырёх основных составляющих:

  • ultra polarized линзы;
  • швейцарское качество и швейцарское изготовление линз и оправ;
  • удобная посадка и модный дизайн;
  • приемлемая цена 30-60 $.

Солнцезащитные очки INVU c лучшим в мире соотношением цены и качества.

Этот слоган компании превратился в реальность. С 2017 года весь модельный ряд INVU комплектуется поляризационными линзами, произведёнными в Японии, из высококачественного триацетата целлюлозы. Итак, просмотрев, примерив и пощупав всю коллекцию, у нас сложились такие впечатления. Очень бросилось в глаза улучшение качества изготовления. Очки приятные на ощупь, оправы без царапин и непонятных неровностей, зазоры ровные, заушники открываются плавно. Болты изготовлены по новой технологии, исключающей неприятное произвольное раскручивание. Принт INVU. на металлических заушниках выгравирован по новой "горячей" технологии, что не может не быть по вкусу нашему глазу. Порадовала продуманность мельчайших деталей, удобная посадка очков, разнообразие модельного ряда, его дизайн. Однозначно, новая коллекция солнцезащитных очков INVU на любой вкус и форму лица.

Приятные сюрпризы не заканчивались до самого позднего вечера. Оказавшись в числе прогрессивных клиентов, нас наградили дипломом и подарками от SEG (Swiss Eyewear Group). Весёлая развлекательная программа, гастрономические удовольствия от шеф-повара ресторана Kidev, встреча с дорогими друзьями и посиделки до утра. Все это надолго останется в наших радостных воспоминаниях. Всему коллективу компании Стандарт Оптика огромное спасибо за отличную организацию мероприятия! Новый сезон, несомненно, обречён на успех!

Модные очки сезона 2017 года

Итак, дорогой читатель, вам не терпится узнать о трендах очковой моды от INVU в следующем году?

С радостью, делимся с вами этой информацией.

По материалам презентации Swiss Eyewear Group Launch Meeting 2016/17 Fashion Product Presentation

  • Staggering Looks (ошеломляющий внешний вид). Для тех, кто любит сиять всегда и везде. Для вас создатели INVU предлагают «изюминку» коллекции - новейшее авангардное сочетание разных цветов на зеркальном покрытии линзы. Модели: T1700D и T2701D. 
  • Basic & Trend Segment. Теплые оттенки розового, что будут актуальны весной в замечательных моделях T1702C и B2729B.

  • Все блестящее и сверкающее снова в моде. Красивые очки с инкрустацией камней B2732
     и B2605.

  • Платья с цветочными принтами в романтическом стиле можно будет отлично дополнить очками B2716 или B2717.

  • Полоски. Это классика, которая постоянно меняет свой цвет и структуру. Завершение полосатого образа - стильные очки B2725 и B2711C.

  • Геометрическая абстрактность в одежде остаётся по душе у большинства дизайнеров. Многообещающие INVU T1703 - очень эффектный завершающий акцент во внешности.

  • Этно стиль предоставляется в любом модном сезоне. Воздушность и лёгкость форм такой одежды будут идеально завершены моделями B2722 и B2735.

  • Экологический стиль в одежде диктует нам сама природа, которая постоянно страдает от технического прогресса. Оттенки позаимствованы у самой природы во всем ее разнообразии, в том числе и подводный мир. К такой одежде будут уместны модели, которые производитель позиционирует как Nature’s Lens: T2705, T2712, B2720, B2736.
  • Яркие и смелые сочетания одежды в модном стиле California Dream гармонично сольются в единое целое с красочными очками B2700, T2705 и B2728.
  • Kids Segment - замечательная задорная коллекция со «взрослыми» моделями. Антиаллергенные, анатомические, лёгкие очки с поляризованной линзой станут любимыми для каждого ребёнка.
  • Active! Segment. Занятия активными видами отдыха на природе станут ещё приятнее в удобных моделях: A2702, A2706, A2704, A2703, A2707, A2700.

Каждую из вышеперечисленных моделей очень легко найти на нашем сайте задав номер в «Поиск» или нажав на название модели в этой статье.


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