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Эдвин Лэнд и история бренда Polaroid

Эдвин Лэнд и история бренда Polaroid

История создания бренда Polaroid и его основателя Эдвина Лэнда
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Компании Polaroid Eyewear больше 80 лет. Столько времени прошло с момента изобретения поляризационных солнцезащитных очков. И сегодня их можно назвать самыми безукоризненными по качеству и цене. В очки Polaroid влюбляется каждый, кто ощутил в них блокирование солнечных бликов и увидел четкую картинку. При этом совсем не щуря глаза. Пользуясь столь необходимым аксессуаром вам, дорогие покупатели, интересно будет узнать о том, кто придумал очки, в которых можно всё четко видеть.

А началось все с рождения в 1909 году Эдвина Лэнда, американца с украинскими корнями. С детства мальчика всецело захватывала физика, он пытался самостоятельно разобраться в опыте с преломлением лучей света. Учеба в престижном Гарварде, куда так стремился Лэнд, не увлекла его так, как жажда собственных открытий. И он бросил университет. Будущего изобретателя беспокоила проблема растущего количества автомобилей на дорогах и аварий из-за ослепляющего солнца. Тогда он и задумал создать линзу, которая должна была справиться с отраженным от различных гладких поверхностей светом и позволяла бы лучше видеть дорогу. Ровно три года заняла эта работа у юного новатора, и в 1929 г. он запатентовал свою уникальную поляризационную линзу.

Далее Лэнд основал свою фирму, заняв у отца 5 тысяч долларов. И почти сразу получил заказ от компании Kodak на поляризованные насадки к объективам. Через год он продал лицензию на изготовление солнцезащитных очков с поляризованной линзой американскому оптическому обществу. Создание очков для просмотра стерео фильмов стало следующим шагом Эдвина. Они и по сей день пользуются популярностью. В 1937 году настал момент преобразования компании Лэнда в корпорацию с названием Polaroid. В штате работали всего 40 человек, но уже в первый год объем продаж превышал 140 тысяч долларов. Очки Polaroid разлетались как горячие пирожки. Во время второй мировой войны Polaroid изготавливал системы наведения авиа снарядов по инфракрасному излучению. Также производил для фронта приборы ночного видения, бинокли и перископы.

Позже неугомонный гений придумал в деталях одношаговый процесс фотографии. В 1963 году появляется фотоаппарат для мгновенной цветной съемки. Через 2 года выходит усовершенствованная камера - автомат Polaroid. Продукция была настолько популярна, что появилась примерно у половины американских семей. До конца своих дней Эдвин Лэнд не прекращал исследовательскую работу, преподавал и управлял корпорацией.

Солнцезащитные очки Polaroid - эволюция за всю историю

В 2012 г. компания Polaroid выпустила уникальную коллекцию очков, рассказывающих о тенденциях стиля и моды за 75 лет своего существования. 1930 год символизирует модель Swing. Вдохновляющая, органичная, обтекаемая оправа сразу западает в душу. В конце 30-х годов в кинотеатрах Америки зрители смотрят фильмы в 3D-формате в инновационных очках Polaroid. 1940 год представляет модель Victory. Время первых спортивных очков для пилотов и спортсменов. Дизайн этих очков был настолько передовым, что и по сей день не устарел. 1950-е - годы послевоенного времени. Театр и музыка возвращаются в привычный досуг людей. Рождается праздничная модель Broadway. В конце пятидесятых символом всеобщего внимания становится великая Мэрилин Монро. Форма «кошачий глаз» в выпущенной модели Marilyn делает женское лицо очень похожим на воображаемый идеал. 1960 гг. - в наибольшем тренде становятся очки, без которых невозможно представить Джона Леннона. Приуроченная этому времени модель Memphis. Здесь подчеркнута линия переносицы, без носовых упоров. Она универсальна и похоже, что не устареет никогда. 1970 годы запомнились формой очков «бабочка». В этих бесспорно женственных и выразительных очках ходили все известные артисты. Появляется градиентная линза. Модель Flower - неудержимый путь к самовыражению. Тонкая, многоугольная, металлическая оправа сиреневого цвета с цветочком на переносице. Усовершенствование линз Polaroid происходит на заводе по производству линз в Шотландии. С 1972 года их производят здесь и очки Полароид становятся более высокого качества. 1980 - пик популярности формы очков «авиатор». Известный теннисист Борис Беккер стал лицом рекламной компании, продвигающей новые очки. Успех был колоссальный. Естественно, что ретро-коллекция без очков каплевидной формы была бы неполной. Модель Image посвятили мужчинам, которые всегда остаются на высоте. Самая дорогая модель за все время производства солнцезащитных очков Polaroid.

Поляризованные очки в третьем тысячелетии

К наступлению нового тысячелетия корпорация Polaroid не останавливалась на достигнутом. Новые разработки, делающие линзу совершеннее, все больше приводили в восторг покупателей. В современной линзе UltraSight достигнуты самые высокие показатели эффективности поляризации, она не искажает форму, размер и расстояние рассматриваемого объекта. Она состоит из девяти функциональных слоев тщательно соединенных между собой. Центральный из них - поляризационный светофильтр. По два слоя с каждой стороны - поглотители ультрафиолетового излучения спектров A, B и С. Дальше наслаивают элементы устойчивости к ударам, они же делают материал линзы гибким и прочным. Последний слой - защита от царапин.

Оправы в очках Polaroid в последние годы стали настолько легкими, что длительное пребывание в них совсем не раздражает. На лице нет следов от надавливания носоупоров, заушник еле ощутим. Вместе с тем материалы оправ легкие и надежные. Последним ярким событием в Polaroid стала разработка коллекции TWIST. Это очки, что никогда не поломаются. Обладатель любого типа внешности и возраста сможет выбрать подходящую модель из разнообразия поляризованных солнцезащитных очков Polaroid.



15 Мая, 2016

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